[Feature Article] The Star Newspaper: Banks Must Rethink Fraud Controls as AI Risks Rise

Banks Must Rethink Fraud Controls as AI Risks Rise

Published by The Star on 20 May 2026

By Thulasy Suppiah, Managing Partner of Suppiah & Partners

The recent Sessions Court ruling ordering a local bank to pay RM166,000 for failing to monitor anomalous transactions represents a critical inflection point for corporate governance in Malaysia. By holding the institution liable for ignoring sudden, uncharacteristic account activity, the court effectively dismantled the legacy defence that merely having a secure system—such as sending automated SMS alerts—absolves an organisation of its duty of care.

The ruling sets a clear legal baseline: financial institutions cannot remain passive when faced with glaring transactional anomalies. It reinforces the expectation that financial compliance requires active, intelligent monitoring of escalation triggers, particularly when a transaction drastically deviates from established customer behaviour.

However, if our institutions are currently facing legal liability for missing traditional, rudimentary anomalies, they are alarmingly exposed to the incoming wave of AI-driven financial manipulation. What used to be neatly divided into IT risk versus finance risk is now one combined problem. Cybersecurity and financial compliance can no longer sit in separate rooms.

AI does not necessarily create new categories of fraud; it amplifies existing ones with devastating precision. The 2024 Arup incident, where a multinational engineering firm lost US$25mil after an employee transferred funds based on a deepfake video call with fabricated “senior management,” serves as the global anchor case. It proves an uncomfortable reality: we can no longer trust the channel. Relying on email authenticity, or even live video confirmation, is now an outdated assumption.

Furthermore, AI enables virtually undetectable fraud at scale. Instead of a single large, suspicious transfer, malicious actors can execute hundreds of micro-transactions over time. In this modern “One Cent Thief” scenario, each transaction sits comfortably below automated detection limits and approval thresholds, yet aggregates into significant corporate losses.

This is where our current regulatory frameworks face a critical gap. The Cybersecurity Act 2024 provides a strong foundation for strengthening system resilience and reporting breaches. However, AI introduces a fundamentally different risk. It does not necessarily hack the system; rather, it manipulates how human decisions are made. While current cybersecurity laws protect the infrastructure, they do not fully address the deception embedded within the financial workflow itself.

To survive this shift, corporate boards and audit committees must recognise that the answer is not simply telling employees to “be careful.” Financial approval systems must be actively redesigned to withstand deception. High-risk actions—such as large payments, urgent transfers, or changes to vendor bank details—must trigger mandatory, independent, out-of-band verification using pre-approved contact channels.

Equally critical is the human factor. Fraud often succeeds not because a policy does not exist, but because an employee is pressured by urgency or perceived authority into bypassing it. Corporate culture must empower people to pause, question, and escalate suspicious, time-sensitive instructions. Crucially, no employee should ever be penalised for slowing down a transaction to exercise independent judgment.

The future of financial security is not just building stronger firewalls. It is disciplined human decision-making, better audit trails, and structured verification built directly into financial processes. As the recent court ruling demonstrates, the expectation of accountability is not new. The law is simply evolving to demand that our internal controls are robust enough to manage exactly how decisions are made and acted upon.

© 2025 Suppiah & Partners. All rights reserved. The contents of this newsletter are intended for informational purposes only and do not constitute legal advice.

More Featured Articles

[Feature Article] The Star Newspaper: AI Adoption Cannot Justify Dismissal

AI ADOPTION CANNOT JUSTIFY DISMISSAL

Published by The Star on 13 May 2026

By Thulasy Suppiah, Managing Partner of Suppiah & Partners

A recent Chinese court ruling—declaring that replacing a worker with AI to cut costs does not legally justify termination—serves as a stark warning: rapid technological adoption cannot bypass established labour protections.

For Malaysia, where TalentCorp projects nearly 700,000 workers will face disruption from AI, digitalisation and the green economy within three to five years, this is a legal reality we must urgently confront.

Under the Industrial Relations Act 1967, terminations require “just cause or excuse.” While companies will inevitably claim “redundancy” to justify AI-driven layoffs, procuring an enterprise AI license is not a legal blank cheque. The burden remains on employers to prove a role has genuinely ceased to exist.

If a company dismisses junior staff but uses algorithms to produce the exact same volume of work—still requiring human prompting, editing, and supervision—the role has simply evolved, not disappeared. Claiming redundancy here could be successfully challenged in the Industrial Court as a sham.

However, the most profound threat to our workforce is not the legally actionable layoff; it is “invisible displacement.” This silent attrition occurs when departing employees are simply not replaced because AI absorbs their workload. No termination letter is issued, and no legal claim arises, but entry-level opportunities permanently evaporate.

We must acknowledge the employer’s reality: in a hyper-competitive global landscape, it is economically irrational to artificially sustain obsolete roles. The law can punish unfair dismissals, but it cannot compel companies to create new jobs.

While TalentCorp anticipates the emergence of 120 new high-value roles, placing the burden entirely on workers to aggressively upskill is a flawed strategy. We cannot rely on 20th-century labour laws to manage 21st-century technological disruption. We urgently need a new “digital social contract” bridging statutory reform and corporate governance.

First, the Human Resources Ministry must establish modernised guidelines explicitly defining “technological redundancy.” The Industrial Court should not be left to interpret AI displacement using decades-old precedents designed for factory closures. We need clear statutory definitions that distinguish genuine business restructuring from opportunistic AI cost-cutting.

Second, corporate governance must evolve. Adopting enterprise AI is a profound human resources event, not merely an IT procurement. Environmental, Social, and Governance (ESG) standards should encourage internal workforce impact audits. Before defaulting to silent attrition or redundancy, employers hold a duty of care to explore how at-risk workers can be transitioned to manage the very AI systems replacing their tasks.

AI will undoubtedly alter existing roles, but more importantly, it will dictate the jobs companies choose not to create tomorrow. True job security in the algorithmic age requires not just an agile workforce, but modernised labour laws and a corporate sector willing to take responsibility for its technological upgrades.

© 2025 Suppiah & Partners. All rights reserved. The contents of this newsletter are intended for informational purposes only and do not constitute legal advice.

More Featured Articles

[Feature Article] The Star & The Sun Newspaper: A Balanced Blueprint For Youth Online Safety

A BALANCED BLUEPRINT FOR YOUTH ONLINE SAFETY

Published by The Star & The Sun on 28 Apr 2026

By Thulasy Suppiah, Managing Partner of Suppiah & Partners

The government’s plan to restrict children under 16 from accessing social media by June, using the framework of the Online Safety Act (ONSA), signals a strong commitment to youth protection. However, a “total lockout” approach and the proposed MyKad-based age verification raise critical practical and cybersecurity concerns.

A sweeping ban is a blunt regulatory tool that is notoriously difficult to enforce. Banning youths will inevitably drive them to use Virtual Private Networks (VPNs) or migrate to encrypted messaging apps like Telegram, rendering them entirely invisible to parents and regulators. What we need is to foster digital literacy alongside these restrictions.

In this context, Meta’s recent rollout of revamped “Teen Accounts” offers a highly instructive case study. By placing younger users under strict default settings for privacy, disabling recommendations for sensitive content, and embedding mandatory parental controls, Meta has provided a tangible blueprint for what “safety by design” looks like in practice, rather than relying on reactive moderation after the fact.

From a regulatory standpoint, this is a significant and welcome shift. By mandating safe, highly restricted environments, we give youths a secure “training ground” to develop digital resilience.
Rather than pursuing an unenforceable blanket ban, policymakers should use this model to establish an industry-wide baseline. The Malaysian Communications and Multimedia Commission (MCMC) regulatory sandbox should pivot from testing how to block youths entirely, to testing how to protect them. The upcoming ONSA subsidiary instruments should make these strict default privacy settings and restricted algorithmic feeds a mandatory licensing condition for all platforms operating in Malaysia.

This brings us to a major cybersecurity concern. The Communications Minister recently suggested standardising “age verification” using official government documents like the MyKad. If this verification requires platforms to directly collect and store MyKad, we are facing a massive risk.

Social media platforms suffer massive data breaches. The 2021 Facebook data leak exposed details of 533 million users, and in 2023, hackers posted email addresses linked to 200 million Twitter accounts. If social media giants cannot guarantee the absolute security of user data based on these past incidents, trusting them to directly verify and store our MyKad could expose millions to severe identity theft. Trading one potential harm for another, more severe one is a deeply flawed policy.

Furthermore, if age verification requires platforms to collect and store MyKad, it does not meet the spirit of data minimisation under Section 6 of Malaysia’s Personal Data Protection Act (PDPA). The General Principle of the PDPA dictates that personal data processed must be “adequate but not excessive” in relation to its purpose. We cannot create a system where ONSA requirements actively conflict with the spirit of the PDPA.

If age verification is deemed absolutely necessary, we must look to privacy-preserving global best practices. Rather than submitting MyKad to tech companies, Malaysia should adopt the “double-blind tokenised approach” recommended by Australia’s eSafety Commissioner.

This approach involves an independent, regulated third party that verifies a user’s age. This verifier then provides a secure token to the social media platform, confirming only that the user meets the age requirement. Crucially, the platform never receives or handles the user’s personal identification documents, thereby protecting their privacy.

We must protect our youths, but not at the expense of their digital literacy or national data security. By pivoting towards mandated “safety by design” and privacy-preserving tokenisation, Malaysia can create a gold-standard regulatory framework that avoids the dangerous pitfalls of blunt bans and mass data collection.

© 2025 Suppiah & Partners. All rights reserved. The contents of this newsletter are intended for informational purposes only and do not constitute legal advice.

More Featured Articles

[Feature Article] Navigating ONSA Through Safety by Design

Navigating Onsa Through Safety by Design

By Thulasy Suppiah, Managing Partner of Suppiah & Partners

The recent US$375mil verdict against Meta in a New Mexico court represents a watershed moment in digital governance. While the staggering financial penalty has dominated headlines, the true significance lies in the legal precedent it establishes for corporate risk and product liability in the tech sector.

Crucially, the jury did not penalise the platform merely for a failure in content moderation. The liability was rooted in the finding that the platform’s core recommendation algorithms actively steered underage users towards harmful material, violating unfair practices laws. This verdict effectively signals the death knell for the industry’s legacy playbook of reactive content moderation.

For multinational tech companies operating in Malaysia, this global legal shift arrives at a critical juncture. Under our Online Safety Act 2025 (ONSA), tech executives face personal liability for platform failures. However, the legislation provides a crucial defence clause, allowing leadership to avoid liability if they can demonstrate they took “reasonable steps” to prevent the offence.

The New Mexico verdict serves as a stark warning on how courts and regulators will interpret this threshold moving forward. Relying on after-the-fact measures, such as launching new parental controls or relying on human moderators only after a crisis has occurred, is no longer a viable legal strategy. As public scrutiny intensifies, this landmark verdict demonstrates that relying on reactive fixes is an increasingly perilous legal position when the underlying product design remains fundamentally flawed.

Instead of viewing legislation like ONSA as a hostile threat, the tech industry must embrace “safety by design” as its ultimate corporate shield. Implementing mandatory Algorithmic Impact Assessments before launching new features is no longer just red tape. It is the most effective way to transform unpredictable litigation risks into a predictable, manageable compliance framework.

By building architectural safety measures into their code from the outset, platforms provide a clear, auditable trail of these “reasonable steps”, thereby protecting their executives and ensuring regulatory certainty. Beyond mere legal compliance, there is a profound governance and reputational imperative. Tech giants play an undeniable role in shaping society, and the loss of parental trust is a devastating blow to long-term brand equity.

Ensuring the safety of children and making parents feel secure that their families are protected online is not just a moral obligation. It is foundational to maintaining a platform’s social license to operate.

Ultimately, robust digital governance is a competitive advantage. By proactively pivoting from reactive moderation to structural safety by design, tech platforms can simultaneously protect their leadership under ONSA, fulfill their societal responsibilities, and secure the enduring trust of their user base.

Just as we require safety certifications for physical infrastructure, we must now demand Algorithmic Impact Assessments from our digital landlords. The message is unequivocal: the future belongs to these algorithmic platforms, but their deployment requires a social license to operate.

© 2025 Suppiah & Partners. All rights reserved. The contents of this newsletter are intended for informational purposes only and do not constitute legal advice.

More Featured Articles

Maturing With Sophistication and Speed: Malaysia’s Intellectual Property Landscape​

Maturing With Sophistication and Speed: Malaysia's Intellectual Property Landscape

How Malaysia IS Re-Engineering Ip Laws for the Machine Age

By Thulasy Suppiah, Managing Partner of Suppiah & Partners

Introduction

As of 2025, Malaysia’s intellectual property (IP) landscape is undergoing significant modernisation, fundamentally redefined by rapid technological acceleration and artificial intelligence (AI). Patent and copyright laws need to be fitted for purpose in an automated age and to address the complexities of AI-generated solutions. Malaysia is modernising its IP framework to better address digital technologies and AI, while continuing to balance innovation with traditional IP protections.

KEY DEVELOPMENTS

Malaysia administers its IP rights through the Intellectual Property Corporation of Malaysia (MyIPO), which operates under the Ministry of Domestic Trade and Cost of Living (KPDN). The Patents (Amendment) Act 2022 and the related 2025 regulations brought post-grant opposition into force on 31 December 2025, allowing interested persons to oppose granted patents or utility innovation certificates before the Registrar.

Malaysia’s IP reforms are aligned with ASEAN’s broader IP direction, including the ASEAN Intellectual Property Rights Action Plan 2016–2025 and related Hague-accession efforts. This reflects a regional focus on future-ready economies, the valuation of intangible assets, and stronger IP enforcement to support micro, small, and medium enterprises.

In another significant development, MyIPO transitioned its Copyright Voluntary Notification system to an online platform in December 2025. This allows authors and artists to record their works more efficiently without visiting physical counters, and streamlines protection for creators.

MyIPO has also announced plans to amend several key pieces of legislation starting in 2026 including the Patents Act, Copyright Act, and Trademarks Act to ensure Malaysia remains a pro-investor hub and stays aligned with international standards.

Meanwhile, the Malaysian government is currently drafting an AI Governance Bill. In February 2026, Prime Minister Datuk Seri Anwar Ibrahim said the AI Governance Bill would address copyright and IP concerns, while the bill remained at an early drafting and consultation stage.

In a move to accelerate the nation’s shift toward a high-value Orange Economy, the Malaysian government has integrated IP excellence into the Thirteenth Malaysia Plan (2026–2030). The plan places strong emphasis on IP and technology-centric investment, semiconductor development, and the creation and commercialisation of Made by Malaysia products.

To prepare for the complex intersection of technology and sports, MyIPO is hosting a National IP Law Moot Competition focused on IP and sport. The competition is an inaugural 2026 initiative and is planned to cover current IP issues affecting sports, media, branding, and technology.

Finally, Malaysia has been moving toward Hague-accession through industrial design reforms. Once accession is completed, it will allow Malaysian designers to file a single international application to seek design protection in multiple jurisdictions under the Hague System, potentially reducing costs for local businesses looking to export to global markets.

TYPES OF IP RIGHTS IN MALAYSIA

In Malaysia’s evolving economy, IP rights serve as a cornerstone of a company’s intangible wealth. These legal protections act as a vital shield, ensuring that a business owner’s unique creations and innovations cannot be copied or exploited without permission, thereby safeguarding their exclusive control over their most valuable assets. There are six primary categories that frame Malaysia’s IP laws:

CategoryWhat it ProtectsPrimary LegislationDuration of Protection
Patents & Utility InnovationsInventions: Technical solutions, new processes, or improved machineryPatents Act 198320 Years
TrademarksBrand Identity: Logos, names, slogans and even non-traditional marks like sounds and colors.Trademarks Act 201910 Years (Renewable Indefinitely)
Industrial DesignsAesthetics: The visual shape, pattern, or configuration applied to a mass-produced product.Industrial Designs Act 1996Max 25 Years (5-year blocks)
CopyrightCreative Works: Literary works, software code, music, films and artistic expressions.Copyright Act 1987Life of Author + 50 Years for literary, musical or artistic works; different terms apply to other categories of protected works under the Copyright Act 1987.
Geographical Indications (GI)Origin-Based Reputation: Products with a specific quality linked to a place (e.g., Sarawak Pepper).Geographical Indications Act 202210 years, renewable for further 10-year periods upon renewal
Layout Designs of Integrated CircuitsMicrochip Logic: The three-dimensional disposition of elements in an integrated circuit.Layout- Designs of Integrated Circuits Act 2000The protection term runs for a prescribed period measured from the earlier of first commercial exploitation or the relevant filing/registration date, and should be stated precisely from the Act before publication.

GOVERNANCE & PENALTIES

In Malaysia, criminal enforcement of IP rights is primarily handled by KPDN’s enforcement machinery. While patents and industrial designs are largely civil matters, Trademarks and Copyright carry heavy criminal penalties to deter counterfeiting and piracy. As of 2026, the penalties are structured as follows:

1. Trademarks (Trademarks Act 2019)

The law is particularly strict regarding counterfeit goods and the false application of marks.

  • Counterfeiting a Registered Mark:
    • Individuals: A fine of up to RM1,000,000, imprisonment for up to 5 years, or both.
    • Companies: A fine of up to RM1,000,000.
  • Possession or Sale of Counterfeit Goods:
    • Individuals: A fine of up to RM10,000 per item (1st offence) or RM20,000 per item (subsequent offences), and/or up to 3–5 years in prison.
    • Companies: A fine of up to RM15,000 per item (1st offence) or RM30,000 per item (subsequent offences).
2. Copyright (Copyright Act 1987 & 2022 Amendments)

Penalties here often target digital piracy and the distribution of infringing copies.

  • General Infringement (Sale/Hire/Distribution):
    • Fines between RM2,000 and RM20,000 for each infringing copy.
    • Imprisonment for up to 5 years.
  • Streaming Technology (Anti-Piracy):
    • For manufacturing, importing, or selling technology that facilitates copyright infringement (e.g., "pirate" streaming boxes), the penalty is a fine of RM10,000 to RM200,000, up to 20 years in prison, or both.
  • Possession of Infringing Copies:
    • A fine of RM1,000 to RM10,000 per copy or up to 5 years in prison.
3. Other Significant Penalties
  • Circumventing Technological Protection Measures (TPMs): Breaking digital locks on software or media can lead to fines up to RM250,000 or 5 years in prison.
  • False Representation: Using the ® symbol for an unregistered or pending trademark is a criminal offence carrying a fine of up to RM10,000.

GLOBAL RANKING

Malaysia is currently regarded as a regional leader in IP, often ranked just behind Singapore in Southeast Asia. As of 2026, Malaysia’s IP regime is characterised by high compliance with international treaties but faces ongoing challenges in commercialising its high volume of patents.

Malaysia maintains a strong position among middle-income nations and is consistently improving its standing in global innovation and property rights indices.

In the Global Innovation Index (GII) 2025, Malaysia is ranked 34th out of 139 economies. Crucially, it ranks 2nd among the 36 upper-middle-income group economies, trailing only China.

Under the International Property Rights Index (IPRI) 2025, Malaysia ranks 41st globally and 7th in the Asia-Oceania region. While its IP score remains stable (ranked 26th globally for IP specifically), it saw a slight dip in overall property rights due to shifting perceptions of physical property and finance access.

Finally, The U.S. Chamber’s International IP Index places Malaysia at 28th out of 55 economies in the 2025 edition, reflecting its relative success in aligning local laws with US and EU standards.

Malaysia typically leads in digital piracy enforcement, with some of the strictest laws in the world against illicit streaming devices (ISDs), with potential jail terms of 20 years – and puts Malaysia ahead of its neighbours in fighting digital copyright theft.

Malaysia protects geographical indications through its own GI regime, which is conceptually similar to France’s appellation d’origine contrôlée.

However, there are areas where Malaysia still lags. Although we have a high volume of filings for patent commercialisation, there is very low commercial take-up (less than 1 per cent), compared to high commercialisation and venture capital support in Singapore. While Singapore has one of the world’s fastest IP offices, Malaysia is only now rapidly improving its digital-only filing.

But the most significant international comparison noted by expects in 2025/2026 is, unlike the US or Singapore, where patents are quickly turned into startups and products, many Malaysian patents remain academic, highlighting a need for better industry-university collaboration to address this innovation gap.

LEGAL ALIGNMENT & TREATIES

Malaysia is a contracting party to almost all major international IP treaties, making its legal framework very similar to those of the UK, Australia, and the US.

TRIPS (Trade-Related Aspects of Intellectual Property Rights) Agreement: Malaysia is generally aligned with TRIPS minimum standards. The TRIPS Agreement is the most comprehensive international legal agreement on IP to date. Established in 1994 as part of the founding of the World Trade Organisation (WTO), it serves as the global rulebook that sets the minimum standards for how member nations must protect and enforce IP rights within their borders.

The Madrid Protocol: Like the US and EU, Malaysia allows business owners to protect trademarks in over 130 countries through a single application. Rather than hiring lawyers in 50 different countries to file 50 separate applications, you file once through your home IP office (MyIPO in Malaysia). This application is then sent to the World Intellectual Property Organisation (WIPO) in Switzerland, which coordinates with all the other countries you selected.

Patent Prosecution Highway (PPH): Malaysia has fast-track agreements with the United States (USPTO), European Patent Office (EPO), and Japan (JPO). This means if you get a patent in the US, your Malaysian application can be expedited, and vice versa.

The Hague Agreement: Malaysia has been reforming its industrial designs framework in anticipation of Hague accession, including proposals to broaden the scope of protectable designs.

BRIDGING THE GAPS

MyIPO’s IP Online Portal is designed to streamline filing across Malaysia’s IP registries, including industrial designs and other rights administered through MyIPO. This improves the efficiency of filing and notification processes and makes it easier for Malaysian innovators to manage cross-border protection strategies. Rather than dealing with separate foreign filings one by one, local creators will eventually be able to use the Hague System to seek design protection in over 90 countries through a single international application, in one language and with one set of fees in one currency. This administrative streamlining can support the Orange Economy by lowering barriers for small and medium enterprises seeking to export their designs and brand value.

Beyond technical and legal mechanics, Malaysia is also cultivating the human expertise required to sustain this new era of innovation. MyIPO’s launch of the Malaysia National IP Law Moot Competition will focus on IP and sport, as a training ground for future practitioners dealing with contemporary IP issues in sports, media branding and technology. This holistic approach, which balances digital tools with legal education, positions Malaysia as a jurisdiction steadily strengthening its IP ecosystem.

CONCLUSION

The continued expansion of immersive digital worlds and the metaverse is creating new frontiers for trademark and brand protection, while the global push for sustainability is fuelling a surge in green technology patents. Meanwhile, the strategic value of data as a core business asset elevates the importance of strong trade secret protection. Malaysia is pivoting to meet these changes, and its IP legal framework remains broadly aligned with international standards across multiple IP domains.

© 2025 Suppiah & Partners. All rights reserved. The contents of this newsletter are intended for informational purposes only and do not constitute legal advice.

More Newsletter

[Feature Article] The Star: The End of Digital Exceptionalism

The End of Digital Exceptionalism

Published by The Star on 04 Mar 2026

The recent declaration by the government that overseas tech executives could face legal action under the new online safety law has predictably sparked dramatic headlines. The imagery of tech billionaires answering to a Malaysian court is certainly compelling political theatre. However, this spectacle risks obscuring the profound structural realignment actually taking place within our digital borders.

Malaysia is not acting as a rogue regulator; we are merely waking up to a hardened global reality. For too long, multinational platforms operated under a doctrine of digital exceptionalism, treating foreign jurisdictions as lucrative revenue streams free from sovereign oversight.

But with the introduction of frameworks like the UK’s Online Safety Act, and the watershed arrest of Telegram’s CEO in France, the illusion of Silicon Valley immunity has permanently shattered. We are witnessing the global collision between the “move fast and break things” ethos and the sovereign duty of nations to protect their citizens.

Beyond the headline-grabbing prospect of charging foreign executives, the operational spine of the Online Safety Act 2025 (ONSA) is far more pragmatic: the mandatory appointment of a local representative.

This provision bridges a critical jurisdictional gap. Where regulators previously grappled with the friction of enforcing domestic laws against entities domiciled abroad, a local presence ensures that accountability is no longer remote or theoretical, but actionable within our own courts.

Yet, the ultimate success of this framework hinges on a critical legal caveat. Executives can avoid liability if they demonstrate the offence occurred without their consent and that they took “reasonable steps” to prevent it. How our courts and regulators define this threshold will be the defining legal battleground of the next decade.

This is where the intersection of law and generative AI becomes inherently perilous. Consider the controversy where X (formerly Twitter) permitted its Grok AI to generate and manipulate user images without robust, market-ready guardrails.

If a platform deliberately designs and deploys a tool that inherently bypasses consent and facilitates the creation of explicit material, can its leadership legitimately claim they took “reasonable steps” to protect the public?

Relying on after-the-fact user reporting for foreseeable harms is no longer an acceptable defence; it is an abdication of duty.

For global tech entities, this legislation should not be viewed as a death knell for innovation, but as a demand for regulatory certainty. To maintain market access in Malaysia, platforms must pivot from relying on flawed, reactive content moderation to a proactive “safety by design” framework.

Just as we require safety certifications for physical infrastructure, we must now demand Algorithmic Impact Assessments from our digital landlords. The message is unequivocal: the future belongs to digital innovation, but that innovation requires a local license to operate.

© 2025 Suppiah & Partners. All rights reserved. The contents of this newsletter are intended for informational purposes only and do not constitute legal advice.

More Featured Articles

[Feature Article] The Star & New Straits Times Newspaper: The Hidden Privacy Cost of Viral AI Trends

The Hidden Privacy Cost of Viral AI Trends

Published by The Star and New Straits Times on 07 Feb 2026

As a society, we are currently grappling with a profound sense of violation. Recent global reports surrounding certain generative AI platforms, highlighting their capacity to generate non-consensual, sexually explicit deepfakes of women and children, have rightly sparked widespread outrage. It forces us to confront a reality many find difficult to process: the troubling potential for automated exploitation.

The strong global reaction to these non-consensual deepfakes—a clear violation of human dignity and online safety—stems from a collective understanding that our image, our body, and our identity are intrinsically our own.

Yet, almost simultaneously, we witness a jarring paradox. While we recoil from the potential theft and misuse of our digital identity, we often voluntarily surrender intimate details for the sake of a viral trend.

This is evident in phenomena like recent AI caricature trends, where users upload selfies and provide detailed personal prompts—or simply instruct the AI to generate portraits based on ‘everything it knows.’ Whether actively describing their jobs and home environments or passively granting permission to scour their cumulative chat history, the result is the same. Users are allowing the AI to aggregate scattered data points into a cohesive, high-resolution psychographic profile linked to their biometric data.

This cognitive dissonance is alarming. On one hand, there is a global call for stricter measures against AI misuse. On the other, we treat our sensitive personal data as currency to purchase a fleeting moment of social media engagement.

From a legal and data privacy perspective, this normalization of “data surrender” carries inherent risks. When individuals participate in these trends, they are not merely “playing” with AI; they are actively training it. Algorithms learn to recognise faces, understand contexts, and map lives with increasing precision. Every piece of data fed into these models contributes to a digital profile that renders individuals increasingly identifiable and vulnerable to targeting.

The implications for the vulnerable—particularly children—are profound. While children cannot legally provide consent, the long-term privacy implications of their digital footprints, established by well-meaning adults uploading their images for AI-generated content, are significant. Such actions contribute to an ever-expanding digital dossier for a child, established without their future agency or understanding.

This is not to suggest that technology is inherently malicious, nor that progress should be halted. Innovation offers immense benefits and is crucial for societal advancement. However, it is imperative to critically assess the terms of our engagement with these powerful tools.

We cannot effectively advocate for robust protections against the non-consensual weaponization of AI if we simultaneously cultivate a culture of uncritical over-sharing. Responsible digital citizenship requires a clear understanding that privacy is not merely a passive right to be enforced, but an active discipline that individuals must exercise.

To foster a digital ecosystem that genuinely respects human dignity and drives
responsible innovation, we must shift our collective mindset. We must recognise that in the age of AI, our identity—our face, our history, our context—is our most valuable asset. Protecting it demands not just robust legal frameworks against exploitation, but also a conscious cultivation of data hygiene and digital discernment.

© 2025 Suppiah & Partners. All rights reserved. The contents of this newsletter are intended for informational purposes only and do not constitute legal advice.

More Featured Articles

[Feature Article] The Star Newspaper: Al Bill to Iron Out Usage

Al Bill to Iron Out Usage

Published by The Star on 29 Jan 2026

PETALING JAYA: The Artificial Intelligence (AI) Governance Bill is a necessary and timely step toward responsible AI deployment in Malaysia, which demonstrates that clearer laws give confidence and certainty to investors, developers, as more users adopt AI in their daily lives, say experts on the matter.

Lawyer Thulasy Suppiah, who specialises in cybersecurity, AI, data centres and emerging technologies, said that clear rules can help reduce regulatory ambiguity, allowing companies to design, deploy and invest in AI without fear of sudden bans, inconsistent enforcement or reputational risk.

“A legal framework signals that Malaysia welcomes AI driven investment responsibly, with accountability across the AI life- cycle. Without clear rules, trust erodes and trust is essential for sustainable AI growth and foreign investment.

“It ensures innovation grows with safeguards, not at the expense of women, children and vulnerable groups who are often the first to be victims of misuse of AI.

“Embedding accountability across the AI lifecycle also strengthens protection against misuse, including exploitation, harassment and deception,” she said in response to Malaysia’s first AI Governance Bill.

Asked about the challenges in coordinating with other agencies and laws on AI and threats such as deepfakes and AI-enabled scams, Thulasy said AI risks cut across multiple domains, including data protection, cybersecurity, content safety, fraud and consumer protection, requiring close coordination.

As such, she said aligning enforcement while avoiding overlap or gaps between agencies is complex, but necessary to ensure real-world protection, especially for women and children.

“The challenge is balancing speed, clarity, and proportionality without stifling legitimate innovation,” she said.

Cybersecurity expert Fong Choong Fook said the Bill should include risk classifications when it comes to AI systems alongside mandating impact assessments for high-risk AI.

Independent audits and conformity assessments are needed to ensure compliance alongside constant monitoring.

Fong said the Bill should enhance coordination efforts with existing enforcement regulations.

“It should supplement instead of duplicate. The key is ensuring accountability across the entire AI lifecycle.”

Malaysia, he said, should adopt a hybrid model when it comes to regulating AI.

This would comprise the formation of a central AI authority to set standards and coordinate oversight while sector regulators, such as those in the finance and telecommunication industries, carry out enforcement through their own domains.

“This provides consistency without losing on expertise,” he said. On deepfake content, Fong said watermarks must be made mandatory for high-risk and high reach content.

“We also need stronger platform takedown obligations, where platforms must comply with local regulations and will take swift action to remove non-compliant content, upon request” he said.

Universiti Putra Malaysia (UPM) AI specialist Azree Nazri said the Bill should mandate security-by-design standards to mitigate risks such as automated scams, system abuse and AI-enabled attacks.

“High-risk AI systems should undergo mandatory adversarial testing, strict model access controls and continuous monitoring with incident reporting,” he said.

On AI-enabled scams. Azree said telecom style deterrents could form part of new measures to curb this.

He also stressed avoiding regulatory overlap to ensure aligned enforcement, prevent duplicate investigations, and deliver consistent oversight.

© 2025 Suppiah & Partners. All rights reserved. The contents of this newsletter are intended for informational purposes only and do not constitute legal advice.

More Featured Articles